作为全球领先的AI驱动全渠道客户互动解决方案提供商，极光旗下EngageLab宣布其AppPush与WhatsApp Business API已助力东南亚知名本地生活及电商平台E-GetS/简单点，在柬埔寨、老挝、泰国和越南等市场，实现用户互动、运营效率及业务增长的显著提升。
关于E-GetS/简单点
E-GetS/简单点是一家领先的东南亚本地生活及电商平台，业务覆盖柬埔寨、老挝、泰国、越南等国家。目前平台的下载量已突破300万，服务涵盖外卖、团购、电商、数字支付等多个领域，面向多语种、多文化的数百万用户，持续推动本地数字经济发展。
挑战与痛点
随着E-GetS/简单点在东南亚多国的快速扩张，平台在用户触达与运营中遇到多重挑战：
东南亚地区设备碎片化、运营商复杂，推送消息送达率不稳定，影响用户体验。
用户分布多语种、多文化，难以精准触达用户的首选语言。
传统消息渠道用户活跃度有限，而WhatsApp已成为东南亚主流沟通工具，传统方式难以有效激活和留存用户。
EngageLab解决方案
针对上述挑战，E-GetS/简单点携手EngageLab，打造了一套面向东南亚市场的全渠道消息触达解决方案，深度融合AppPush与WhatsApp Business API，实现了全渠道、全语言、全场景的消息触达，极大提升了用户体验和运营效率，为东南亚市场的持续增长提供了坚实支撑。
1. AppPush：多通道、多节点与多语言智能推送
多通道支持：EngageLab AppPush兼容FCM、APNS及华为、小米、OPPO、vivo等主流安卓厂商通道，同时自建专属推送通道，全面提升各类设备的消息送达率。
全球节点部署：在全球范围内布局5大数据节点（包括新加坡），保障东南亚各国消息推送的高速、稳定，轻松应对高峰期和网络波动。
多语言推送：系统可根据用户设备语言自动适配推送内容，实现真正的个性化、多语种触达，极大提升用户好感与互动率。
行业领先送达率：E-GetS/简单点在东南亚市场消息送达率提升高达40%，确保订单、促销等关键通知稳定触达每一位用户。
2. WhatsApp Business API：验证码登录与服务通知
验证码登录：用户可通过WhatsApp Business API接收一次性验证码（OTP），实现安全便捷的登录和身份验证。相比短信，WhatsApp在东南亚的高活跃度和高送达率，保障用户随时随地顺畅完成验证流程。
服务通知：平台通过WhatsApp实时推送订单确认、配送进度、支付提醒及客户服务等通知。支持富媒体消息和多语言模板，确保用户在第一时间收到个性化、易理解的重要信息，显著提升用户满意度与粘性。
效果提升
DAU（日活跃用户）提升18%
订单完成率提升22%，通知及时可靠，覆盖所有东南亚市场
消息运营成本降低20%以上，提升整体ROI
“EngageLab的解决方案为我们东南亚业务带来了革命性的提升。现在，无论用户身处哪个国家、使用何种设备，我们都能第一时间用他们熟悉的语言和渠道触达，统一平台和智能计费也极大优化了我们的运营效率和投入产出比。”—— E-GetS/简单点运营团队
准备好开启东南亚及全球用户增长新篇章？欢迎联系我们（www.engagelab.com），获取专属解决方案演示！
关于极光EngageLab – 全球领先客户互动平台：
作为极光旗下的全渠道客户互动解决方案提供商，EngageLab致力于为全球企业提供全域通道的客户互动和营销自动化解决方案，可实现更精细的触达策略、更低的消息发送成本、更高的消息送达率和更好的用户转化率。
EngageLab已成为享誉国际的客户互动平台，市场份额持续名列前茅。其客户涵盖科技、互联网、手机、视频、媒体、汽车、金融等行业，遍布全球超过29个国家和地区和数万家企业。
E-GetS Scales User Engagement Across SEA with EngageLab’s Omnichannel AppPush & WhatsApp Business Solutions
SINGAPORE, Sept. 30, 2025 (GLOBE NEWSWIRE) – EngageLab, a world-leading AI-powered omnichannel customer engagement solution provider, today announced the successful deployment of its AppPush and WhatsApp Business API solutions for E-GetS, a leading Southeast Asian local services and e-commerce platform. The partnership has driven significant improvements in user engagement, operational efficiency, and business growth across Cambodia, Laos, Thailand, and Vietnam.
About E-GetS
E-GetS is a leading Southeast Asian local services and e-commerce platform, operating across Cambodia, Laos, Thailand, and Vietnam. With over 3 million app downloads, E-GetS offers a wide range of services—including food delivery, group buying, e-commerce, and digital payment solutions—serving millions of users in a highly multilingual and multicultural environment.
Challenges
With rapid expansion across multiple Southeast Asian countries, E-GetS faced several unique challenges:
Unstable push notification delivery in Southeast Asia, especially across fragmented Android devices and diverse telecom environments.
Difficulty reaching users in their preferred languages across Cambodia, Laos, and other SEA countries.
Limited engagement on traditional channels, with WhatsApp being the dominant messaging app in many Southeast Asian markets.
EngageLab Solutions:
To address these challenges, E-GetS partnered with EngageLab to deploy a unified messaging strategy that seamlessly combines AppPush and WhatsApp Business API—specifically optimized for the diverse, multilingual, and mobile-first landscape of Southeast Asia.
1. AppPush: Multi-Channel, Multi-Node, and Multilingual Delivery
E-GetS leverages EngageLab’s advanced AppPush solution to overcome the region’s fragmented device ecosystem and network instability:
Multi-Channel Support: EngageLab AppPush integrates with FCM, APNS, and all major Android OEM channels (Huawei, Xiaomi, OPPO, vivo, etc.), as well as EngageLab’s proprietary push channel, ensuring maximum reach and reliability across all device types.
Globally Distributed Nodes: With five data nodes worldwide—including Singapore—EngageLab guarantees fast, stable, and resilient message delivery throughout Southeast Asia, even during peak periods or regional network fluctuations.
Multilingual Push: Notification content is automatically adapted to each user’s device language settings, delivering a truly personalized experience for E-GetS’s diverse user base in Cambodia, Laos, Thailand, Vietnam, and beyond.
Superior Delivery Rates: E-GetS achieved up to 40% higher delivery rates in Southeast Asia compared to industry benchmarks, ensuring that critical order and promotional notifications consistently reach users.
2. WhatsApp Business API: Verification Code Login & Service Notifications
Recognizing WhatsApp’s dominance in Southeast Asia, E-GetS utilizes the WhatsApp Business API—integrated via EngageLab—as a primary channel for both user authentication and customer engagement:
Verification Code Login: Users receive one-time verification codes directly via WhatsApp Business API for secure, convenient login and account authentication. This ensures instant, reliable code delivery and a seamless login experience, even where SMS delivery is unreliable.
Service Notifications: E-GetS sends real-time order confirmations, delivery updates, payment alerts, and customer support messages through WhatsApp Business API. Rich media formats and multi-language templates ensure users receive timely, relevant information in their preferred language, significantly boosting engagement and satisfaction.
Results
18% increase in DAU (Daily Active Users) within implementation.
Order completion rates improved by 22% thanks to timely, reliable notifications across all Southeast Asian markets.
Operational costs reduced by 20%+ due to more efficient messaging and cost controls.
“EngageLab’s solutions have been game-changers for our business across Southeast Asia. We’re now able to reach our users instantly, in their language and on their preferred channel, no matter what device or country. The unified platform and smart billing have streamlined our operations and significantly boosted our ROI.” — E-GetS Operations Team
About EngageLab
EngageLab is a world-leading AI-powered omnichannel customer engagement solution provider, unites technology and versatility to offer seamless customer interactions and marketing automation across every channel, including Email, AppPush, WebPush, OTP, SMS and WhatsApp Business. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages every second across various channels.
For Media Inquiries:
Contact: marketing@engagelab.com
Website: www.engagelab.com
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